Big People Music were asked to curate and programme ‘The Classic Collective’.A series of monthly Reebok Classics events, taking place across the UK, as an exclusive platform to JD. Aimed at young people ages 16 – 30.

The events took place in Manchester, Liverpool, Birmingham and London. Featuring artists such as Cadet (RIP), The Lotto Boys, Mic Lowry, Tobi Sunmola, and many more, giving back to the youth community, encouraging young local talent pools to engage with music making and production.

The project provided invaluable experiences and engaged with 800+ young people, 5.1million social media reach, 760k engagements.